Data protection

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                                                        <h1>Data protection</h1><hr>
<h3>Data protection declaration - Paul Schockemöhle Pferdehaltung GmbH</h3>
<p>We are delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of Paul Schockemöhle Pferdehaltung GmbH. The use of the Internet pages of Paul Schockemöhle Pferdehaltung GmbH is possible without any indication of personal data. However, if a data subject wants to use specific services of our company via our website, processing of personal data becomes necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.</p><p>&nbsp;The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Paul Schockemöhle Pferdehaltung GmbH. By means of this data protection declaration, our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process.Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.&nbsp;</p><p>As the controller, Paul Schockemöhle Pferdehaltung GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.
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<p>&nbsp;</p>
<p><strong>1. Definitions</strong></p>
<p>The data protection declaration of Paul Schockemöhle Pferdehaltung GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the general public, as well as for our customers and business partners. To ensure this, we would like to first explain the terminology used.</p>
<p>In this data protection declaration, we use, amongst others, the following terms:</p>
<p><strong>a) Personal data</strong><br>Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.</p>
<p><strong>b) Data subject</strong><br>Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.</p>
<p><strong>c) Processing</strong><br>Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.</p>
<p><strong>d) Restriction of processing</strong><br>Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.</p>
<p><strong>e) Profiling</strong><br>Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.</p>
<p><strong>f) Pseudonymisation</strong><br>Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.</p>
<p><strong>g) Controller or controller responsible for the processing</strong><br>Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.</p>
<p><strong>h) Processor</strong><br>A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.</p>
<p><strong>i) Recipient</strong><br>A recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.</p>
<p><strong>j) Third party</strong><br>A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</p>
<p><strong>k) Consent</strong><br>Consent of the data subject is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which the data subject, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to the data subject.</p>
<p><br><strong>2. Name and address of the controller</strong></p>
<p>The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:</p>
<p>Paul Schockemöhle Pferdehaltung GmbH<br>Münsterlandstraße 51<br>49439 Steinfeld-Mühlen<br>Germany</p>
<p>Tel.: 05492-960-0<br>E-Mail: <a href="mailto:info@schockemoehle.com">info@schockemoehle.com</a><br>Website: <a href="http://www.schockemoehle.com">www.schockemoehle.com</a></p>
<p><br><strong>3. Cookies</strong></p>
<p>The Internet pages of Paul Schockemöhle Pferdehaltung GmbH use cookies. Cookies are text files that are placed and stored in a computer system via an Internet browser.</p>
<p>Numerous Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified using the unique cookie ID.</p>
<p>Through the use of cookies, Paul Schockemöhle Pferdehaltung GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.</p>
<p>Cookies can be used to optimise the information and offers on our website for the benefit of the user. Cookies allow us, as previously mentioned, to recognise our website users. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is taken over by the website, and the cookie is stored on the user's computer system. Another example is the cookie of a shopping cart on an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.</p>
<p>The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an Internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.</p>Authorised third-party providers can also set cookies. These third-party providers include search engines, providers of measurement and analysis services, social media networks and advertising companies. Third-party providers use cookies to provide advertising content.<p></p>
<p><br><strong>4. Collection of general data and information</strong></p>
<p>The website of the Paul Schockemöhle Pferdehaltung GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites, that link to our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) any other similar data and information used for security purposes in the event of attacks on our information technology systems.</p>
<p>When using this general data and information, Paul Schockemöhle Pferdehaltung GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website and its marketing, (3) ensure the long-term operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Therefore, Paul Schockemöhle Pferdehaltung GmbH analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our company, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.</p>
<p><br><strong>5. Registration on our website</strong></p>
<p>The data subject has the possibility to register on the controller's website by providing personal data. The personal data that is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be transferred to one or more processors, for example a parcel service, that may also use the personal data exclusively for the internal purpose which is attributable to the controller. </p>
<p>By registering on the controller's website, the IP address assigned by the data subject's Internet service provider (ISP) and the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate offences that have been committed. In this respect, the storage of this data is necessary to secure the controller. This data will not be passed on to third parties unless there is a legal obligation to pass it on, or it serves the purpose of criminal prosecution.</p>
<p>The registration of the data subject, with voluntary indication of personal data, is intended to enable the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during the registration at any time or to have it completely deleted from the controller's database.</p>
<p>The data controller shall, at any time, provide information upon request to each data subject as to what personal data is stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, in so far as this does not conflict with any statutory retention obligations. All of the controller's employees are available to the data subject as contact persons in this context.</p>In order to be able to place orders via our website, every customer must set up a password-protected customer account. This contains an overview of orders placed and active order processes. If you leave the online shop as a customer, you will be automatically logged out. Paul Schockemöhle Pferdehaltung GmbH accepts no liability for password misuse, unless this was caused by the operator himself.<p></p>
<p><br><strong>6. Subscription to our newsletter</strong></p>
<p>On the website of Paul Schockemöhle Pferdehaltung GmbH, users are given the opportunity to subscribe to our company's newsletter. The personal data that is transmitted to the controller when subscribing to the newsletter is determined by the input mask used for this purpose.</p>
<p>Paul Schockemöhle Pferdehaltung GmbH informs its customers and business partners regularly about company offers by means of a newsletter. Our company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. As part of the double opt-in procedure and for legal reasons, a confirmation e-mail will be sent to the e-mail address initially entered by the data subject for receipt of the newsletter. This confirmation email is used to check whether the owner of the email address as the data subject has authorised receipt of the newsletter.</p>
<p>When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later point in time, and is therefore used for the legal protection of the controller.</p>
<p>The personal data collected during the registration to the newsletter will be used exclusively for sending our newsletter. Subscribers to the newsletter may also be informed by e-mail if this is necessary for the operation or registration of the newsletter service, as may be the case in the event of changes to the newsletter offer or technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has provided for the sending of newsletters, can be revoked at any time. There is a corresponding link in every newsletter, with which you are able to revoke your consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this in another way.</p>
<p><br><strong>7. Newsletter tracking</strong></p>
<p>The newsletter of Paul Schockemöhle Pferdehaltung GmbH contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Paul Schockemöhle Pferdehaltung GmbH is able to determine if and when an e-mail was opened by a data subject, and which links in the e-mail were accessed by the data subjects.</p>
<p>Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimise the sending of the newsletter, and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the respective separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, Paul Schockemöhle Pferdehaltung GmbH will automatically interpret this as a revocation.</p>
<p><br><strong>8. Contact possibility via the website</strong></p>
<p>The website of Paul Schockemöhle Pferdehaltung GmbH contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.</p>
<p><br><strong>9. Routine erasure and blocking of personal data</strong></p>
<p>The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.<br>If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or erased in accordance with the statutory provisions.</p>
<p><br><strong>10. Rights of the data subject</strong></p>
<p><strong>a) Right of confirmation</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning the data subject is being processed. If a data subject wishes to exercise this right of confirmation, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>b) Right of access</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator, to obtain, at any time and free of charge, information from the controller concerning the personal data stored about the data subject and a copy of that information. Furthermore, the European legislator has granted the data subject access to the following information:</p>
<ul>
<li>the purposes of processing</li>
<li>the categories of personal data that are processed</li>
<li>the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations</li>
<li>where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period</li>
<li>the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing</li>
<li>the existence of a right to lodge a complaint with a supervisory authority</li>
<li>if the personal data is not collected from the data subject: all available information about the origin of the data</li>
<li>the existence of automated decision-making, including profiling in accordance with Article 22 (1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the scope and intended effects of such processing for the data subject.<p></p>
<p>Furthermore, the data subject has a right to obtain information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.</p>
<p>If a data subject wishes to exercise this right of access, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>c) Right to rectification</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning the data subject. Taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of providing a supplementary statement.</p>
<p>If a data subject wishes to exercise this right to rectification, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>d) Right to erasure (right to be forgotten)</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning that data subject without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:</p>
<ul>
<li>The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.</li>
<li>The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.</li>
<li>The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.</li>
<li>The personal data was unlawfully processed.</li>
<li>The deletion of personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.</li>
<li>The personal data has been collected in relation to information society services offered in accordance with Article 8(1) of the GDPR.</li>
</ul>
<p>If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Paul Schockemöhle Pferdehaltung GmbH, the data subject may, at any time, contact any employee of the controller. An employee of Paul Schockemöhle Pferdehaltung GmbH shall ensure that the erasure request is complied with immediately.</p>
<p>If the personal data has been made public by the Paul Schockemöhle Pferdehaltung GmbH and our company, as the controller, is obliged, pursuant to Article 17, para. 1 of the GDPR, to erase the personal data, Paul Schockemöhle Pferdehaltung GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, this personal data, to the extent that processing is not required. An employee of Paul Schockemöhle Pferdehaltung GmbH will arrange the necessary measures in individual cases.</p>
<p><strong>e) Right to restriction of processing</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:</p>
<ul>
<li>The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.</li>
<li>The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.</li>
<li>The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.</li>
<li>The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification of whether the legitimate grounds of the controller override those of the data subject.</li>
</ul>
<p>If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Paul Schockemöhle Pferdehaltung GmbH, that data subject may, at any time, contact any employee of the controller. An employee of Paul Schockemöhle Pferdehaltung GmbH will arrange the restriction of the processing.</p>
<p><strong>f) Right to data portability</strong><br>Each data subject shall have the right granted by the European legislator, to receive the personal data concerning the data subject, which was provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.</p>
<p>Furthermore, in exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.</p>
<p>In order to assert the right to data portability, the data subject may at any time contact any employee of Paul Schockemöhle Pferdehaltung GmbH.</p>
<p><strong>g) Right to object</strong><br>Each data subject shall have the right granted by the European legislator to object, on grounds relating to the data subject’s particular situation, at any time, to processing of personal data concerning that data subject, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.</p>
<p>Paul Schockemöhle Pferdehaltung GmbH shall no longer process the personal data in the event of the objection, unless it can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.</p>
<p>If Paul Schockemöhle Pferdehaltung GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning that data subject, for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the processing of personal data by Paul Schockemöhle Pferdehaltung GmbH for direct advertising purposes, Paul Schockemöhle Pferdehaltung GmbH will no longer process the personal data for these purposes.</p>
<p>In addition, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning the data subject by Paul Schockemöhle Pferdehaltung GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.</p>
<p>In order to exercise the right to object, the data subject may contact directly any employee of Paul Schockemöhle Pferdehaltung GmbH. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise the data subject’s right to object by automated means using technical specifications.</p>
<p><strong>h) Automated decisions in individual cases, including profiling</strong><br>Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which results in legal impacts on the data subject or similar significant impacts on the data subject, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.</p>
<p>If the decision (1) is necessary for the conclusion or the performance of a contract between the data subject and a data controller, or (2) is based on the data subject's explicit consent, Paul Schockemöhle Pferdehaltung GmbH shall implement suitable measures to protect the data subject's rights and freedoms and legitimate interests, including at least the right to have a person intervene on the part of the controller, to express their point of view and contest the decision.</p>
<p>If the data subject wishes to exercise the rights regarding automated decisions, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>i) Right to revoke consent under the data protection law</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator to revoke consent to the processing of personal data at any time.</p>
<p>If the data subject wishes to exercise this right to revoke consent, the data subject may, at any time, contact any employee of the controller.</p>
<p><br><strong>11. Data protection for applications and application procedures</strong></p>
<p>The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the refusal decision, provided that no other legitimate interests of the controller may prevent the deletion. A legitimate interest in this event is, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).</p>
<p><br><strong>12. Data protection provisions relating to the application and use of Facebook</strong></p>
<p>On this website, the controller has integrated components of the company Facebook. Facebook is a social network.</p>
<p>A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or business-related information. Amongst other things, Facebook allows social network users to create private profiles, upload photos and network via friend requests.</p>
<p>The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/. As part of this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores the personal data.</p>
<p>Facebook always receives information, through the Facebook component, about a visit to our website by the data subject if the data subject is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, the data subject can prevent the transmission by logging off from their Facebook account before accessing our website.</p>
<p>The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the data subject. Additionally, various applications are also available to allow the elimination of data transmission to Facebook. These applications can be used by the data subject to eliminate a data transmission to Facebook.</p>
<p><br><strong>13. Data protection provisions relating to the application and use of Google AdSense</strong></p>
<p>On this website, the controller has integrated Google AdSense. Google AdSense is an online service which allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.</p>
<p>The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, amongst other things, to trace the origin of visitors and clicks and subsequently, to enable commission settlements.</p>
<p>As stated above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, a cookie already set by Alphabet Inc. may be deleted at any time via the Internet browser or other software programmes.</p>
<p>Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. is able to determine if and when a website was opened by a data subject, and which links were clicked on by the data subjects. Tracking pixels are used, amongst other things, to analyse the flow of visitors on a website.</p>
<p>Via Google AdSense, personal data and information, which also include the IP address and is necessary for the collection and billing of the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose the personal data collected through this technical procedure to third parties.</p>
<p>Google AdSense is explained in more detail at this link  https://www.google.de/intl/en/adsense/start/ .</p>
<p><br><strong>14. Data protection provisions relating to the application and use of Google Analytics (with anonymisation function)</strong></p>
<p>On this website, the controller has integrated the component of Google Analytics (with anonymisation function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, amongst other things, data about the website from which a person has come (the so-called referrer), which subpages were accessed, and how often and for what duration a subpage was viewed. Web analytics are mainly used for the optimisation of a website and in order to carry out a cost-benefit analysis of Internet advertising.</p>
<p>The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>For the web analytics through Google Analytics the controller uses the code "_gat._anonymizeIp". This code is used by Google to shorten and anonymise the IP address of the data subject's Internet connection if our website is accessed from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.</p>
<p>The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, amongst other things, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide to us other services concerning the use of our Internet site.</p>
<p>Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online analysis to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, amongst other things, to trace the origin of visitors and clicks, and subsequently, to enable commission settlements.</p>
<p>The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose the personal data collected through this technical procedure to third parties.</p>
<p>As stated above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Additionally, a cookie already set by Google may be deleted at any time via the Internet browser or other software programmes.</p>
<p>Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google. For this purpose, the data subject must download a browser add-on under the link tools.google.com/dlpage/gaoptout and install it. This browser add-on informs Google Analytics via JavaScript that no data and information about the visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is recognised by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person who is attributable to their area of control, it is possible to reinstall or reactivate the browser add-on.</p>
<p>Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google AdSense is explained in more detail at this link https://www.google.com/intl/en/analytics/.</p>
<p><br><strong>15. Data protection provisions relating to the application and use of Instagram</strong></p>
<p>On this website, the controller has integrated components of the service Instagram. Instagram is a service that qualifies as an audiovisual platform, which allows users to share photos and videos, as well as redistribute such data on other social networks.</p>
<p>The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Instagram component of Instagram. As part of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to Instagram at the same time, Instagram recognises which specific subpage the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.</p>
<p>Instagram always receives information, through the Instagram component, about a visit to our website by the data subject if the data subject is logged in to Instagram at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, the data subject can prevent the transmission by logging off from their Instagram account before accessing our website.</p>
<p>Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.</p>
<p><br><strong>16. Data protection provisions relating to the application and use of Twitter</strong></p>
<p>On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and spread so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not logged on to Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.</p>
<p>The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. As part of this technical procedure, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our number of visitors.</p>
<p>If the data subject is logged in to Twitter at the same time, Twitter recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.</p>
<p>Twitter always receives information, through the Twitter component, about a visit to our website by the data subject if the data subject is logged in to Twitter at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, the data subject can prevent the transmission by logging off from their Twitter account before accessing our website.</p>
<p>The applicable data protection provisions of Twitter may be accessed at https://twitter.com/privacy?lang=en.</p>
<p><br><strong>17. Data protection provisions relating to the application and use of YouTube</strong></p>
<p>On this website, the controller has integrated components of YouTube. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why full films and television programmes as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.</p>
<p>The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component of YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.</p>
<p>YouTube and Google always receive information, through the YouTube component, about a visit to our website by the data subject if the data subject is logged in to YouTube at the same time as accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging off from their YouTube account before accessing our website.</p>
<p>YouTube’s data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.</p>
<p><br><strong>18. Data protection provisions relating to the application and use of Google Maps</strong></p>
<p>On our website, we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visualise geographical information. By using this service, our location can be shown to you, making it easier for you to find us, for example.</p>
<p>Information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access the subpages on which the Google Maps map is integrated. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want the data to be assigned to your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and analyses them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f of the GDPR based on Google's legitimate interests in the insertion of personalised advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles. For this, you must contact Google to exercise this right.</p>
<p>Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.</p>
<p>If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. In this case, the use of Google Maps and therefore the map display on this website will not be possible.</p>
<p>The use of Google Maps is in the interest of presenting our online offers and to make it easy to find the locations we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the GDPR.</p>
<p>You can view Google's terms of use at https://www.google.com/intl/en/policies/terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/en_US/help/terms_maps.html.</p>
<p>Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): https://www.google.com/intl/en/policies/privacy/</p>
<p><br><strong>19. Data protection provisions about the application and use of Vimeo (Videos)</strong></p>
<p>Plugins from the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated on to the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.</p>
<p>If you are logged in to Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g. by clicking the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.</p>
<p>The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the service.</p>
<p>If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.</p>
<p>The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy.</p>
<p>The Google Analytics tracking tool is automatically integrated into videos from Vimeo that are embedded on our website. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking purposes. These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.</p>
<p>This processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.</p>
<p><br><strong>20. Data protection provisions relating to the application and use of Google reCAPTCHA</strong></p>
<p>On this website, we also use the reCAPTCHA function from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service also includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest in determining the individual intent of actions on the Internet and the prevention of misuse and spam.</p>
<p>Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.</p>
<p>Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/en/policies/privacy/</p>
<p><br><strong>21. Data protection provisions relating to the application and use of Google Fonts</strong>s</p>
<p>This site uses so-called Web Fonts provided by Google for the standardised display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.</p>
<p>For this purpose, the browser you are using must be connected to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the GDPR.</p>
<p>If your browser does not support Web Fonts, a standard font will be used by your computer.</p>
<p>Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.</p>
<p><br><strong>22. CleverReach</strong></p>
<p>This website uses CleverReach to send newsletters. The provider is CleverReach GmbH &amp; Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that can be used to organise and analyse the sending of newsletters. The data you enter for the purpose of receiving newsletters (e.g. your e-mail address) will be stored on CleverReach's servers in Germany or Ireland.</p>
<p>Sending our newsletters with CleverReach enables us to analyse the behaviour of newsletter recipients. Amongst other things, it is possible to analyse how many recipients have opened the newsletter message and how often a link in the newsletter is clicked on. Conversion tracking can also be used to analyse whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/en-de/newsletter-tool/newsletter-reporting/.</p>
<p>The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a of the GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the cancellation.</p>
<p>If you do not want any analysis to be carried out by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and will be deleted from both our servers and the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.</p>
<p></p>
<p>You can find more details in CleverReach's privacy policy at: https://www.cleverreach.com/en-de/privacy-policy/.</p>
<p><br><strong>23. SSL encryption</strong></p>
<p>This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the enquiries you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.</p>
<p>If SSL encryption is activated, the data you transmit to us cannot be read by third parties.</p>
<p><br><strong>24. Legal basis for the processing</strong></p>
<p>Art. 6, para. 1, lit. a of the GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6, para. 1, lit. b of the GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6, para.1, lit. c of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6, para. 1, lit. d of the GDPR. Finally, processing operations could be based on Art. 6, para. 1, lit. f of the GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data. Such processing operations are permissible in particular because they have been specifically mentioned by the European legislator. In this respect, a legitimate interest could be considered if the data subject is a client of the controller (Recital 47 Sentence 2 of the GDPR).</p>
<p><br><strong>25. Legitimate interests in the processing pursued by the controller or by a third party</strong></p>
<p>While the processing of personal data is based on Article 6, para. 1, lit. f of the GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.</p>
<p><br><strong>26. Period for which the personal data will be stored</strong></p>
<p>The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.</p>
<p><br><strong>27. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data</strong></p>
<p>We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary, for a contract to be concluded, for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.</p>
<p><br><strong>28. Existence of automated decision-making</strong></p>
<p>As a responsible company, we do not use automated decision-making or profiling.</p>
<p>This data protection declaration has been generated by the data protection declaration generator of the “Deutsche Gesellschaft für Datenschutz GmbH”, which acts as External Data Protection Officer in Stuttgart, in co-operation with the Cologne-based data protection lawyer Christian Solmecke.</p>
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<p><strong><a id="hengsthaltung"></a>Data protection declaration - Paul Schockemöhle Hengsthaltung GmbH</strong></p>
<p>We are delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of Paul Schockemöhle Hengsthaltung GmbH. The use of the Internet pages of Paul Schockemöhle Hengsthaltung GmbH is possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.</p>
<p>The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Paul Schockemöhle Hengsthaltung GmbH. By means of this data protection declaration, our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.</p>
<p>As the controller, Paul Schockemöhle Hengsthaltung GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.</p>
<p>&nbsp;</p>
<p><strong>1. Definitions</strong></p>
<p>The data protection declaration of Paul Schockemöhle Hengsthaltung GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the general public, as well as for our customers and business partners. To ensure this, we would like to first explain the terminology used.</p>
<p>In this data protection declaration, we use, amongst others, the following terms:</p>
<p><strong>a) Personal data</strong><br>Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.</p>
<p><strong>b) Data subject</strong><br>Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.</p>
<p><strong>c) Processing</strong><br>Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.</p>
<p><strong>d) Restriction of processing</strong><br>Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.</p>
<p><strong>e) Profiling</strong><br>Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.</p>
<p><strong>f) Pseudonymisation</strong><br>Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.</p>
<p><strong>g) Controller or controller responsible for the processing</strong><br>Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.</p>
<p><strong>h) Processor</strong><br>A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.</p>
<p><strong>i) Recipient</strong><br>A recipient is a natural or legal person, public authority, agency or another body, to which the personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.</p>
<p><strong>j) Third party</strong><br>A third party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorised to process personal data.</p>
<p><strong>k) Consent</strong><br>Consent of the data subject is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which the data subject, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to the data subject.</p>
<p><br><strong>2. Name and address of the controller</strong></p>
<p>The controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:</p>
<p>Paul Schockemöhle Hengsthaltung GmbH<br>Münsterlandstraße 51<br>49439 Steinfeld-Mühlen<br>Germany</p>
<p>Tel.: 05492-960-0<br>E-Mail: <a href="mailto:info@schockemoehle.com">info@schockemoehle.com</a><br>Website: <a href="http://www.schockemoehle.com">www.schockemoehle.com</a></p>
<p><br><strong>3. Cookies</strong></p>
<p>The Internet pages of Paul Schockemöhle Hengsthaltung GmbH use cookies. Cookies are text files that are placed and stored in a computer system via an Internet browser.</p>
<p>Numerous Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognised and identified using the unique cookie ID.</p>
<p>Through the use of cookies, Paul Schockemöhle Hengsthaltung GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.</p>
<p>Cookies can be used to optimise the information and offers on our website for the benefit of the user. Cookies allow us, as previously mentioned, to recognise our website users. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is taken over by the website, and the cookie is stored on the user's computer system. Another example is the cookie of a shopping cart on an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.</p>
<p>The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, cookies that have already been set may be deleted at any time via an Internet browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.</p>
<p><br><strong>4. Collection of general data and information</strong></p>
<p>The website of the Paul Schockemöhle Hengsthaltung GmbH collects a series of general data and information when a data subject or automated system calls up the website. This general data and information are stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites, that link to our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) any other similar data and information used for security purposes in the event of attacks on our information technology systems.</p>
<p>When using this general data and information, Paul Schockemöhle Hengsthaltung GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website and its marketing, (3) ensure the long-term operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack. Therefore, Paul Schockemöhle Hengsthaltung GmbH analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our company, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.</p>
<p><br><strong>5. Registration on our website</strong></p>
<p>The data subject has the possibility to register on the controller's website by providing personal data. The personal data that is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the transfer to one or more processors, for example a parcel service, that also use the personal data exclusively for the internal purpose which is attributable to the controller.</p>
<p>By registering on the controller's website, the IP address assigned by the data subject's Internet service provider (ISP) and the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate offences that have been committed. In this respect, the storage of this data is necessary to secure the controller. This data will not be passed on to third parties unless there is a legal obligation to pass it on, or it serves the purpose of criminal prosecution.</p>
<p>The registration of the data subject, with voluntary indication of personal data, is intended to enable the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during the registration at any time or to have it completely deleted from the controller's database.</p>
<p>The data controller shall, at any time, provide information upon request to each data subject as to what personal data is stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, in so far as this does not conflict with any statutory retention obligations. All of the controller's employees are available to the data subject as contact persons in this context.</p>
<p><br><strong>6. Subscription to our newsletter</strong></p>
<p>On the website of Paul Schockemöhle Hengsthaltung GmbH, users are given the opportunity to subscribe to our company's newsletter. The personal data that is transmitted to the controller when subscribing to the newsletter is determined by the input mask used for this purpose.</p>
<p>Paul Schockemöhle Hengsthaltung GmbH informs its customers and business partners regularly about company offers by means of a newsletter. Our company's newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. As part of the double opt-in procedure and for legal reasons, a confirmation e-mail will be sent to the e-mail address initially entered by the data subject for receipt of the newsletter. This confirmation email is used to check whether the owner of the email address as the data subject has authorised receipt of the newsletter.</p>
<p>When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later point in time, and is therefore used for the legal protection of the controller.</p>
<p>The personal data collected during the registration to the newsletter will be used exclusively for sending our newsletter. Subscribers to the newsletter may also be informed by e-mail if this is necessary for the operation or registration of the newsletter service, as may be the case in the event of changes to the newsletter offer or technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has provided for the sending of newsletters, can be revoked at any time. There is a corresponding link in every newsletter, with which you are able to revoke your consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this in another way.</p>
<p><br><strong>7. Newsletter tracking</strong></p>
<p>The newsletter of Paul Schockemöhle Hengsthaltung GmbH contains so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Paul Schockemöhle Hengsthaltung GmbH is able to determine if and when an e-mail was opened by a data subject, and which links in the e-mail were accessed by the data subjects.</p>
<p>Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimise the sending of the newsletter, and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the respective separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. If you unsubscribe from the newsletter, Paul Schockemöhle Hengsthaltung GmbH will automatically interpret this as a revocation.</p>
<p><br><strong>8. Contact possibility via the website</strong></p>
<p>The website of Paul Schockemöhle Hengsthaltung GmbH contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller is stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.</p>
<p><br><strong>9. Routine erasure and blocking of personal data</strong></p>
<p>The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.<br>If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or erased in accordance with the statutory provisions.</p>
<p><br><strong>10. Rights of the data subject</strong></p>
<p><strong>a) Right of confirmation</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning the data subject is being processed. If a data subject wishes to exercise this right of confirmation, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>b) Right of access</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator, to obtain, at any time and free of charge, information from the controller concerning the personal data stored about the data subject and a copy of that information. Furthermore, the European legislator has granted the data subject access to the following information:</p>
<ul>
<li>the purposes of processing</li>
<li>the categories of personal data that are processed</li>
<li>the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations</li>
<li>where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period</li>
<li>the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing</li>
<li>the existence of a right to lodge a complaint with a supervisory authority</li>
<li>if the personal data is not collected from the data subject: all available information about the origin of the data</li>
<li>the existence of automated decision-making, including profiling in accordance with Article 22 (1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved, as well as the scope and intended effects of such processing for the data subject.</p>
<p>Furthermore, the data subject has a right to obtain information as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.</p>
<p>If a data subject wishes to exercise this right of access, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>c) Right to rectification</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning the data subject. Taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of providing a supplementary statement.</p>
<p>If a data subject wishes to exercise this right to rectification, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>d) Right to erasure (right to be forgotten)</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning that data subject without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:</p>
<ul>
<li>The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.</li>
<li>The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.</li>
<li>The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.</li>
<li>The personal data was unlawfully processed.</li>
<li>The deletion of personal data is necessary for compliance with a legal obligation in Union or Member State law to which the controller is subject.</li>
<li>The personal data has been collected in relation to information society services offered in accordance with Article 8(1) of the GDPR.</li>
</ul>
<p>If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Paul Schockemöhle Hengsthaltung GmbH, the data subject may, at any time, contact any employee of the controller. An employee of Paul Schockemöhle Hengsthaltung GmbH shall ensure that the erasure request is complied with immediately.</p>
<p>If the personal data has been made public by the Paul Schockemöhle Hengsthaltung GmbH and our company, as the controller, is obliged, pursuant to Article 17, para. 1 of the GDPR, to erase the personal data, Paul Schockemöhle Hengsthaltung GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, this personal data, to the extent that processing is not required. An employee of Paul Schockemöhle Hengsthaltung GmbH will arrange the necessary measures in individual cases.</p>
<p><strong>e) Right to restriction of processing</strong><br>Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:</p>
<ul>
<li>The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.</li>
<li>The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of its use instead.</li>
<li>The controller no longer needs the personal data for the purposes of the processing, but it is required by the data subject for the establishment, exercise or defence of legal claims.</li>
<li>The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification of whether the legitimate grounds of the controller override those of the data subject.</li>
</ul>
<p>If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Paul Schockemöhle Hengsthaltung GmbH, that data subject may, at any time, contact any employee of the controller. An employee of Paul Schockemöhle Hengsthaltung GmbH will arrange the restriction of the processing.</p>
<p><strong>f) Right to data portability</strong><br>Each data subject shall have the right granted by the European legislator, to receive the personal data concerning the data subject, which was provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.</p>
<p>Furthermore, in exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.</p>
<p>In order to assert the right to data portability, the data subject may at any time contact any employee of Paul Schockemöhle Hengsthaltung GmbH.</p>
<p><strong>g) Right to object</strong><br>Each data subject shall have the right granted by the European legislator to object, on grounds relating to the data subject’s particular situation, at any time, to processing of personal data concerning that data subject, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.</p>
<p>Paul Schockemöhle Hengsthaltung GmbH shall no longer process the personal data in the event of the objection, unless it can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.</p>
<p>If Paul Schockemöhle Hengsthaltung GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning that data subject, for such marketing. This also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to the processing of personal data by Paul Schockemöhle Hengsthaltung GmbH for direct advertising purposes, Paul Schockemöhle Hengsthaltung GmbH will no longer process the personal data for these purposes.</p>
<p>In addition, the data subject has the right, for reasons arising from their particular situation, to object to the processing of personal data concerning the data subject by Paul Schockemöhle Hengsthaltung GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out in the public interest.</p>
<p>In order to exercise the right to object, the data subject may contact directly any employee of Paul Schockemöhle Hengsthaltung GmbH. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise the data subject’s right to object by automated means using technical specifications.</p>
<p><strong>h) Automated decisions in individual cases, including profiling</strong><br>Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which results in legal impacts on the data subject or similar significant impacts on the data subject, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.</p>
<p>If the decision (1) is necessary for the conclusion or the performance of a contract between the data subject and a data controller, or (2) is based on the data subject's explicit consent, Paul Schockemöhle Hengsthaltung GmbH shall implement suitable measures to protect the data subject's rights and freedoms and legitimate interests, including at least the right to have a person intervene on the part of the controller, to express their point of view and contest the decision.</p>
<p>If the data subject wishes to exercise the rights regarding automated decisions, the data subject may, at any time, contact any employee of the controller.</p>
<p><strong>i) Right to revoke consent under the data protection law</strong><br>Each data subject affected by the processing of personal data has the right granted by the European legislator to revoke consent to the processing of personal data at any time.</p>
<p>If the data subject wishes to exercise this right to revoke consent, the data subject may, at any time, contact any employee of the controller.</p>
<p><br><strong>11. Data protection for applications and application procedures</strong></p>
<p>The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the data controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the refusal decision, provided that no other legitimate interests of the controller may prevent the deletion. A legitimate interest in this event is, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).</p>
<p><br><strong>12. Data protection provisions relating to the application and use of Facebook</strong></p>
<p>On this website, the controller has integrated components of the company Facebook. Facebook is a social network.</p>
<p>A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or business-related information. Amongst other things, Facebook allows social network users to create private profiles, upload photos and network via friend requests.</p>
<p>The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Facebook component (Facebook plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/. As part of this technical procedure, Facebook receives information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to Facebook at the same time, Facebook recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores the personal data.</p>
<p>Facebook always receives information, through the Facebook component, about a visit to our website by the data subject if the data subject is logged in to Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, the data subject can prevent the transmission by logging off from their Facebook account before accessing our website.</p>
<p>The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains what settings options Facebook offers to protect the privacy of the data subject. Additionally, various applications are also available to allow the elimination of data transmission to Facebook. These applications can be used by the data subject to eliminate a data transmission to Facebook.</p>
<p><br><strong>13. Data protection provisions relating to the application and use of Google AdSense</strong></p>
<p>On this website, the controller has integrated Google AdSense. Google AdSense is an online service which allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.</p>
<p>The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Alphabet Inc. is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google AdSense component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, amongst other things, to trace the origin of visitors and clicks and subsequently, to enable commission settlements.</p>
<p>As stated above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, a cookie already set by Alphabet Inc. may be deleted at any time via the Internet browser or other software programmes.</p>
<p>Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. is able to determine if and when a website was opened by a data subject, and which links were clicked on by the data subjects. Tracking pixels are used, amongst other things, to analyse the flow of visitors on a website.</p>
<p>Via Google AdSense, personal data and information, which also include the IP address and is necessary for the collection and billing of the displayed advertisements, is transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose the personal data collected through this technical procedure to third parties.</p>
<p>Google AdSense is explained in more detail at this link https://www.google.com/intl/en/adsense/start/.</p>
<p><br><strong>14. Data protection provisions relating to the application and use of Google Analytics (with anonymisation function)</strong></p>
<p>On this website, the controller has integrated the component of Google Analytics (with anonymisation function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, amongst other things, data about the website from which a person has come (the so-called referrer), which subpages were accessed, and how often and for what duration a subpage was viewed. Web analytics are mainly used for the optimisation of a website and in order to carry out a cost-benefit analysis of Internet advertising.</p>
<p>The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>For the web analytics through Google Analytics the controller uses the code "_gat._anonymizeIp". This code is used by Google to shorten and anonymise the IP address of the data subject's Internet connection if our website is accessed from a member state of the European Union or from another contracting state to the Agreement on the European Economic Area.</p>
<p>The purpose of the Google Analytics component is to analyse the traffic on our website. Google uses the collected data and information, amongst other things, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide to us other services concerning the use of our Internet site.</p>
<p>Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. By setting the cookie, Google is enabled to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online analysis to Google. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, amongst other things, to trace the origin of visitors and clicks, and subsequently, to enable commission settlements.</p>
<p>The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose the personal data collected through this technical procedure to third parties.</p>
<p>As stated above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Additionally, a cookie already set by Google may be deleted at any time via the Internet browser or other software programmes.</p>
<p>Furthermore, the data subject has the possibility of objecting to and preventing the collection of data generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google. For this purpose, the data subject must download a browser add-on under the link tools.google.com/dlpage/gaoptout and install it. This browser add-on informs Google Analytics via JavaScript that no data and information about the visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is recognised by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or any other person who is attributable to their area of control, it is possible to reinstall or reactivate the browser add-on.</p>
<p>Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google AdSense is explained in more detail at this link https://www.google.com/intl/en/analytics/.</p>
<p><br><strong>15. Data protection provisions relating to the application and use of Instagram</strong></p>
<p>On this website, the controller has integrated components of the service Instagram. Instagram is a service that qualifies as an audiovisual platform, which allows users to share photos and videos, as well as redistribute such data on other social networks.</p>
<p>The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Instagram component of Instagram. As part of this technical procedure, Instagram receives information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to Instagram at the same time, Instagram recognises which specific subpage the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted with it is assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.</p>
<p>Instagram always receives information, through the Instagram component, about a visit to our website by the data subject if the data subject is logged in to Instagram at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, the data subject can prevent the transmission by logging off from their Instagram account before accessing our website.</p>
<p>Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.</p>
<p><br><strong>16. Data protection provisions relating to the application and use of Twitter</strong></p>
<p>On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly accessible microblogging service on which users can publish and spread so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not logged on to Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter allows you to address a wide audience via hashtags, links or retweets.</p>
<p>The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available at https://about.twitter.com/en/resources/buttons. As part of this technical procedure, Twitter receives information about which specific subpage of our website is visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our number of visitors.</p>
<p>If the data subject is logged in to Twitter at the same time, Twitter recognises which specific subpage of our website the data subject is visiting each time the data subject accesses our website and for the entire duration of their stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, the data and information transmitted with it is assigned to the personal Twitter user account of the data subject and stored and processed by Twitter.</p>
<p>Twitter always receives information, through the Twitter component, about a visit to our website by the data subject if the data subject is logged in to Twitter at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Twitter component or not. If the data subject does not want this information to be transmitted to Twitter, the data subject can prevent the transmission by logging off from their Twitter account before accessing our website.</p>
<p>The applicable data protection provisions of Twitter may be accessed at https://twitter.com/privacy?lang=en.</p>
<p><br><strong>17. Data protection provisions relating to the application and use of YouTube</strong></p>
<p>On this website, the controller has integrated components of YouTube. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, rate and comment on them, also free of charge. YouTube allows the publication of all types of videos, which is why full films and television programmes as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.</p>
<p>The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.</p>
<p>With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component of YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical procedure, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.</p>
<p>If the data subject is logged in to YouTube at the same time, YouTube recognises which specific subpage of our website the data subject is visiting when a subpage containing a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.</p>
<p>YouTube and Google always receive information, through the YouTube component, about a visit to our website by the data subject if the data subject is logged in to YouTube at the same time as accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging off from their YouTube account before accessing our website.</p>
<p>YouTube’s data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.</p>
<p><br><strong>18. Data protection provisions relating to the application and use of Google Maps</strong></p>
<p>On our website, we use Google Maps (API) from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visualise geographical information. By using this service, our location can be shown to you, making it easier for you to find us, for example.</p>
<p>Information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access the subpages on which the Google Maps map is integrated. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want the data to be assigned to your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and analyses them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f of the GDPR based on Google's legitimate interests in the insertion of personalised advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles. For this, you must contact Google to exercise this right.</p>
<p>Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.</p>
<p>If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. In this case, the use of Google Maps and therefore the map display on this website will not be possible.</p>
<p>The use of Google Maps is in the interest of presenting our online offers and to make it easy to find the locations we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the GDPR.</p>
<p>You can view Google's terms of use at https://www.google.com/intl/en/policies/terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/en_US/help/terms_maps.html.</p>
<p>Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"): https://www.google.com/intl/en/policies/privacy/</p>
<p><br><strong>19. Data protection provisions about the application and use of Vimeo (Videos)</strong></p>
<p>Plugins from the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated on to the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.</p>
<p>If you are logged in to Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g. by clicking the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.</p>
<p>The data processing operations described are carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the service.</p>
<p>If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.</p>
<p>The purpose and scope of the data collection and the further processing and use of the data by Vimeo as well as your rights in this regard and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy.</p>
<p>The Google Analytics tracking tool is automatically integrated into videos from Vimeo that are embedded on our website. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called "cookies" for tracking purposes. These are text files that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.</p>
<p>This processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.</p>
<p><br><strong>20. Data protection provisions relating to the application and use of Google reCAPTCHA</strong></p>
<p>On this website, we also use the reCAPTCHA function from Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function is primarily used to differentiate whether an entry is made by a natural person or abusively by machine and automated processing. The service also includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest in determining the individual intent of actions on the Internet and the prevention of misuse and spam.</p>
<p>Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.</p>
<p>Further information on Google reCAPTCHA and Google's privacy policy can be found at: https://www.google.com/intl/en/policies/privacy/</p>
<p><br><strong>21. Data protection provisions relating to the application and use of Google Fonts</strong>s</p>
<p>This site uses so-called Web Fonts provided by Google for the standardised display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.</p>
<p>For this purpose, the browser you are using must be connected to Google's servers. This informs Google that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the GDPR.</p>
<p>If your browser does not support Web Fonts, a standard font will be used by your computer.</p>
<p>Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.</p>
<p><br><strong>22. CleverReach</strong></p>
<p>This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service that can be used to organise and analyse the sending of newsletters. The data you enter for the purpose of receiving newsletters (e.g. your e-mail address) will be stored on CleverReach's servers in Germany or Ireland.</p>
<p>Sending our newsletters with CleverReach enables us to analyse the behaviour of newsletter recipients. Amongst other things, it is possible to analyse how many recipients have opened the newsletter message and how often a link in the newsletter is clicked on. Conversion tracking can also be used to analyse whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/en-de/newsletter-tool/newsletter-reporting/.</p>
<p>The data processing takes place on the basis of your consent (Art. 6 para. 1 lit. a of the GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the cancellation.</p>
<p>If you do not want any analysis to be carried out by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.<br>The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and will be deleted from both our servers and the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remains unaffected by this.</p>
<p>You can find more details in CleverReach's privacy policy at: https://www.cleverreach.com/en-de/privacy-policy/.</p>
<p><br><strong>23. SSL encryption</strong></p>
<p>This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the enquiries you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.</p>
<p>If SSL encryption is activated, the data you transmit to us cannot be read by third parties.</p>
<p><br><strong>24. Legal basis for the processing</strong></p>
<p>Art. 6, para. 1, lit. a of the GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6, para. 1, lit. b of the GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6, para.1, lit. c of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6, para. 1, lit. d of the GDPR. Finally, processing operations could be based on Art. 6, para. 1, lit. f of the GDPR. This legal basis is used for processing operations which are not covered by any of the aforementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data. Such processing operations are permissible in particular because they have been specifically mentioned by the European legislator. In this respect, a legitimate interest could be considered if the data subject is a client of the controller (Recital 47 Sentence 2 of the GDPR).</p>
<p><br><strong>25. Legitimate interests in the processing pursued by the controller or by a third party</strong></p>
<p>While the processing of personal data is based on Article 6, para. 1, lit. f of the GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.</p>
<p><br><strong>26. Period for which the personal data will be stored</strong></p>
<p>The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.</p>
<p><br><strong>27. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data</strong></p>
<p>We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary, for a contract to be concluded, for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.</p>
<p><br><strong>28. Existence of automated decision-making</strong></p>
<p>As a responsible company, we do not use automated decision-making or profiling.</p>
<p>This data protection declaration has been generated by the data protection declaration generator of the “Deutsche Gesellschaft für Datenschutz GmbH”, which acts as External Data Protection Officer in Stuttgart, in co-operation with the Cologne-based data protection lawyer Christian Solmecke.</p>
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